I met with Michelle immediately after Michael. She liked the workshop idea a lot, and thought it had a lot of long term implications as something I could pursue after graduation. We talked about some possible additional exercises and topics I could incorporate into the workshop.
Michael recommended I read Joseph Campbell’s book, Hero with a Thousand Faces, or watch his movie about it to save time. Campbell has been referenced several times in my research. We talked about the workshop idea and he was supportive. He recommended about 4 hours to present enough information and do enough exercises to make it worthwhile.
After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us and what is the science of colors in marketing really? As we are also trying to make lots of improvements to our product at Buffer, this was a key part to learn more about. Let’s dig into some of the latest, most interesting research on it.
A Guide to Making your Science Matter
In our age of information overload it is easy for research to disappear without a trace. This book helps connect the worlds of science, journalism, and policy.
Scientists need to learn a new set of skills. These include knowing exactly what you want to say, understanding your audience, and using common language to get your point across clearly.
As a scientist, you’ve learned much harder things because you’re good at the most important element of success in this en devour: preparation.
Novelty: Tell me something I don’t know. Tell me something surprising. Why does it matter?
Passion: Not everyone is interested in science, but people are interested in other people. The story of your passion for your work is exciting. People are curious to know what it’s like to be you (character driven narrative).
Mystery: What question are you trying to answer? What are the plot twists? Who are the characters?
Adventure: Scientists are so focused on the data that they sometimes don’t realize how exciting all that backstory can be. Once you get your audience’s attention you can get them interested in the details.
Overturning Conventional Wisdom: A sure way to get someone’s attention is to present them with the unexpected.
Conflict and Controversy: It sells. The best stories involves some sort of conflict, and sometimes a resolution. Without it, a story falls flat.
Just Plain Cool: Audiences like stories with intrinsic appeal, or “wow factor.” If you aren’t excited about your own work, why should anyone else care?
How Scientific Illiteracy Threatens Our Future
Chris Mooney and Sheril Kirshenbaum
It’s not that most Americans despise science. Rather, they’re too uninvolved; they don’t science on their radar most of the time.
Carl Sagan was a great deal more than a researcher. He was a skilled communicator, a master at connecting with ordinary people and explaining complicated science in terms they could understand. However he was resented by many scientists for his popularity.
Here is the elegant, innate structure of Story.
1) IN AN ORDINARY WORLD…
2) A FLAWED PROTAGONIST gets HER/HIS life upended when
3) A CATALYTIC EVENT HAPPENS.
4) After TAKING STOCK,
5) THE HERO COMMITS TO ACTION.
6) But when THE STAKES GET RAISED
7) THE HERO MUST LEARN THE LESSON
8) in time to STOP THE ANTAGONIST,
9) so THE HERO CAN ACHIEVE THEIR GOAL.
“If we want to communicate with people who are not experts, who are not scientists — if we want to be effective in communication, we should speak to their System One (gut instinct). And that is a different way of speaking. It almost necessarily involves stories. It involves concrete events. You have to assume that System One is largely indifferent to the quality and the amount of evidence. It is bound more by the coherence of the story than by the evidence behind it.
One of the Center of Disease Control and Prevention’s assignments from the federal government is to inform the general public on disaster preparation — how to get prepared for everything from hurricanes to floods to fires to earthquakes. Their general motto is, “Make a plan” — meaning have your house stocked with the basic disaster needs and make sure everyone in the family knows what to do in the event of a disaster. But how do you get a family motivated to do this when the threat isn’t imminent?