Image Image Image Image Image

© Copyright 2014 — Steven Burrows | Contact

Scroll to Top

To Top

Thesis

23

Feb
2014

No Comments

In Thesis

By Steven Burrows

THE LOGLINE

On 23, Feb 2014 | No Comments | In Thesis | By Steven Burrows

Here is the elegant, innate structure of Story.
1) IN AN ORDINARY WORLD…
2) A FLAWED PROTAGONIST gets HER/HIS life upended when
3) A CATALYTIC EVENT HAPPENS.
4) After TAKING STOCK,
5) THE HERO COMMITS TO ACTION.
6) But when THE STAKES GET RAISED
7) THE HERO MUST LEARN THE LESSON
8) in time to STOP THE ANTAGONIST,
9) so THE HERO CAN ACHIEVE THEIR GOAL.

Read more…

23

Feb
2014

No Comments

In Thesis

By Steven Burrows

Daniel Kahneman, Nobel Prize winner, May 2012.

On 23, Feb 2014 | No Comments | In Thesis | By Steven Burrows

“If we want to communicate with people who are not experts, who are not scientists — if we want to be effective in communication, we should speak to their System One (gut instinct). And that is a different way of speaking. It almost necessarily involves stories. It involves concrete events. You have to assume that System One is largely indifferent to the quality and the amount of evidence. It is bound more by the coherence of the story than by the evidence behind it.

Read more…

21

Feb
2014

No Comments

In Thesis

By Steven Burrows

CASE STUDY: The CDC

On 21, Feb 2014 | No Comments | In Thesis | By Steven Burrows

CDC Zombie Website

One of the Center of Disease Control and Prevention’s assignments from the federal government is to inform the general public on disaster preparation — how to get prepared for everything from hurricanes to floods to fires to earthquakes. Their general motto is, “Make a plan” — meaning have your house stocked with the basic disaster needs and make sure everyone in the family knows what to do in the event of a disaster. But how do you get a family motivated to do this when the threat isn’t imminent?

Read more…

20

Feb
2014

No Comments

In Thesis

By Steven Burrows

Scientists, Branded

On 20, Feb 2014 | No Comments | In Thesis | By Steven Burrows

7f0856bc3aaafa82fd0c55c0f234b031

034787d3f658f7cef4edec6a2abb6392

552175c28c9e976c1f43478670bc0896

science-branding-4-tesla

19

Feb
2014

No Comments

In Thesis

By Steven Burrows

Connection

On 19, Feb 2014 | No Comments | In Thesis | By Steven Burrows

Hollywood Storytelling Meets Critical Thinking

Randy Olson, Dorie Barton, Brian Palermo

This follow up book to Don’t Be Such A Scientist gives the critical thinking of a scientist combined with a century of Hollywood knowledge in the creation and shaping of stories. In today’s “Twitterfied” world, it provides the narrative tools for effective communication.

Read more…

17

Feb
2014

No Comments

In Thesis

By Steven Burrows

Don’t Be Such A Scientist

On 17, Feb 2014 | No Comments | In Thesis | By Steven Burrows

Talking Substance in an Age of Style

Randy Olson

I just finished reading this incredibly informing book, it has helped my research immensely. Here are some notes I’ve taken for future reference:

Read more…

13

Feb
2014

No Comments

In Thesis

By Steven Burrows

Meeting with Travis Vermilye

On 13, Feb 2014 | No Comments | In Thesis | By Steven Burrows

Travis suggested I make a case for how Narrative can make people donate to science. In other words, how can I make a complex science into a visual narrative and make people care (empathy)?

Read more…

12

Feb
2014

No Comments

In Thesis

By Steven Burrows

Meeting with Brian Delevie

On 12, Feb 2014 | No Comments | In Thesis | By Steven Burrows

Brian graded me the lowest on my thesis proposal so I met with him first. He stated I did not effectively communicate what my design question was. I needed to consider how Narrative can be used, what are the needs of the users, and is this a branding campaign for Science? Also, I needed to better communicate the methodology of the research within the question.

Read more…

11

Feb
2014

No Comments

In Thesis

By Steven Burrows

Subject Matter Experts

On 11, Feb 2014 | No Comments | In Thesis | By Steven Burrows

Bang Wong — Creative director of the Broad Institute of MIT and Harvard and an adjunct assistant professor in the Department of Art as Applied to Medicine at the Johns Hopkins University School of Medicine. Bang is also a founder of ClearScience.

Read more…

07

Feb
2014

No Comments

In Thesis

By Steven Burrows

Thesis Proposal Feedback

On 07, Feb 2014 | No Comments | In Thesis | By Steven Burrows

– Look at SkillShare as a possible method to tech design principles.

– Communicate the design question better. Is design the Rosetta Stone to facilitate communication between two groups? (In this case researches and donors).

– Include Templates?