Interesting video regarding alternate ways science is trying to gain funding (i.e. kickstarter).
Real science, marketed with the same style and care that automobile brands and potato chip makers routinely expect–and get. It’s designed with an approach other than complete indifference. And it wasn’t some pro bono job — the faculty decided that investing actual money into an appealing presentation of their science was worthwhile. Why doesn’t this happen more often?
Article: Science Branding That Doesn’t Suck