Meeting with Subject Matter Expert
After lots of passing e-mails back and forth I was finally able to meet with my Subject Matter Expert, Danny O’Reilly, in person at Visual Health Solutions, in Ft. Collins. Danny, the Art Director of Animation, was able to provide a lot of good feedback and suggestions for the development of my thesis.
We went over my motion piece first, still in animatic form. He thought the length was perfect, as he subscribes to the theory that people’s attention spans are so short nowadays that they have to be hooked within the first 10 seconds, and they probably wont watch something longer than 90 seconds unless it’s very good. Similar to my midterm feedback, he also thought the ending was weak. Specifically the dollar sign as a symbol has negative connotations He suggested I reference the sole scientist in the lab again, but this time show more scientists working in the lab and more instruments in the lab (a well funded lab). We talked about the more subtler ways in which people ask for funding without outright saying they want money.
Danny thought the workshop was a really cool idea. We also talked about the inertia of funding. As in, once someone obtains some funding, more usually follows. It’s the barrier to entry that most researchers struggle with.
He suggested I go over the limitations of power point, even if the participants did not have the more advanced software, they could recognize the need and value of the better design those programs offer.
He also advised that I talk about the Experiment Case Studies, I need to stress the importance of video. People expect entertaining and high quality videos now, with a story. A boring or bad video will kill funding opportunities.
In his own experience working with medical professions, he agrees that they often get so caught up in the microscopic details, that they fail to step back and communicate the larger picture. The public only wants this larger picture initially, and death by detail is an end to all for good stories.