Here is the elegant, innate structure of Story.
1) IN AN ORDINARY WORLD…
2) A FLAWED PROTAGONIST gets HER/HIS life upended when
3) A CATALYTIC EVENT HAPPENS.
4) After TAKING STOCK,
5) THE HERO COMMITS TO ACTION.
6) But when THE STAKES GET RAISED
7) THE HERO MUST LEARN THE LESSON
8) in time to STOP THE ANTAGONIST,
9) so THE HERO CAN ACHIEVE THEIR GOAL.
“If we want to communicate with people who are not experts, who are not scientists — if we want to be effective in communication, we should speak to their System One (gut instinct). And that is a different way of speaking. It almost necessarily involves stories. It involves concrete events. You have to assume that System One is largely indifferent to the quality and the amount of evidence. It is bound more by the coherence of the story than by the evidence behind it.
One of the Center of Disease Control and Prevention’s assignments from the federal government is to inform the general public on disaster preparation — how to get prepared for everything from hurricanes to floods to fires to earthquakes. Their general motto is, “Make a plan” — meaning have your house stocked with the basic disaster needs and make sure everyone in the family knows what to do in the event of a disaster. But how do you get a family motivated to do this when the threat isn’t imminent?
Hollywood Storytelling Meets Critical Thinking
Randy Olson, Dorie Barton, Brian Palermo
This follow up book to Don’t Be Such A Scientist gives the critical thinking of a scientist combined with a century of Hollywood knowledge in the creation and shaping of stories. In today’s “Twitterfied” world, it provides the narrative tools for effective communication.
Brian graded me the lowest on my thesis proposal so I met with him first. He stated I did not effectively communicate what my design question was. I needed to consider how Narrative can be used, what are the needs of the users, and is this a branding campaign for Science? Also, I needed to better communicate the methodology of the research within the question.
Bang Wong — Creative director of the Broad Institute of MIT and Harvard and an adjunct assistant professor in the Department of Art as Applied to Medicine at the Johns Hopkins University School of Medicine. Bang is also a founder of ClearScience.
– Look at SkillShare as a possible method to tech design principles.
– Communicate the design question better. Is design the Rosetta Stone to facilitate communication between two groups? (In this case researches and donors).
– Include Templates?